// CASE STUDY
A centralized platform consolidating Thailand's electricity and natural gas data — giving regulators, analysts, and operators real-time visibility to make faster, better decisions.
// 01
Thailand's energy sector ran on fragmented, disconnected systems. Data from electricity and gas sources lived in separate platforms — forcing analysts and operators to manually compile reports across agencies before any decision could be made.
This created cascading problems: delayed reporting, elevated outage risks, and poor visibility into renewable energy contributions.
No unified platform for cross-source energy monitoring
Manual compilation caused 24–72 hour reporting delays
Renewable vs. traditional sources were indistinguishable
No automated compliance reporting for regulatory officers
// 02
Collaborated with ERC's product owner to define scope and requirements. Conducted research directly with three distinct stakeholder groups, then handed final designs to the development team for build.
Cross-period trend comparison and renewable energy tracking tools
Compliance monitoring and automated sustainability reporting
Live load data and real-time grid balancing capabilities
// 04
I started with discovery — interviews and surveys across all three user groups to map pain points. Competitive benchmarking revealed a consistent gap: existing tools were powerful but too complex for non-technical regulators. This shaped a core design principle: clarity over density.
Findings were synthesised into 2 personas and user journey maps to prioritise features and guide design decisions throughout the project.
KEY INSIGHT 01
Real-time data access was the #1 requirement across all groups — not historical analytics.
KEY INSIGHT 02
Regulatory officers faced the biggest usability barrier — complexity blocked them more than data gaps.
KEY INSIGHT 03
No existing tool clearly separated renewable from traditional sources — critical for Thailand's 2036 targets.
HOMESCREEN DASHBOARD
ELECTRICITY VIEW
// 03 · TOOLS & METHODS
// 05 · THE PROCESS
Interviews · Surveys · Benchmarking
Personas · Journey Maps · HMW
Lo-fi sketches · Info Architecture
Figma · Interactions · Components
3 rounds · Task-based · Iterate
Annotated specs · Dev-ready assets
// RESEARCH · PERSONA & USER JOURNEY
Energy Regulatory Analyst · Bangkok, Thailand
"I need accurate, real-time data at my fingertips so we can make smart decisions for Thailand's energy future."
— SIRINTRA PATTANAElectricity Operations Officer · Chiang Mai, Thailand
"I need immediate, real-time data on power grid performance so I can ensure the electricity keeps flowing smoothly."
— ARNON WATTANAKUL// USER JOURNEY · ERC DASHBOARD & MAINTENANCE
Logs in to check energy data
Views real-time gas & electricity supply levels
Identifies energy supply shortfall in industrial zone
Reviews detailed breakdown of supply and demand
Adjusts load balancing to prevent outages
Confirms adjustments and stabilizes grid
Exports renewable energy contribution report
Generates report for policy recommendation
Logs in to monitor grid status
Views real-time electricity supply and demand
Receives alert — substation malfunction detected
Reviews highlighted affected area & suggested actions
Dispatches repair team to the substation
Reconfigures grid to reroute electricity
Confirms rerouting & stable electricity flow
Reviews renewable energy contributions
Exports historical & current data for analysis
// FINAL SCREENS
HOMESCREEN
ELECTRICITY VIEW
NATIONAL LEVEL
DISTRIBUTION
ELECTRICITY DASHBOARD
SHIPPER DASHBOARD
OVERVIEW
NATURAL GAS
// 06
> WHAT I DELIVERED
Complete interaction flows across all dashboard views — ready for developer review and handoff.
Reusable design system: data cards, chart templates, alert states, and navigation patterns.
Detailed documentation: spacing tokens, interaction notes, responsive behaviour, and export-ready assets.
> WHAT HAPPENED AFTER HANDOFF
The designs were handed to ERC's development team who built and deployed the platform as a live web application. The dashboard now serves energy analysts, regulatory officers, and electricity operators across Thailand — replacing the fragmented manual processes that preceded it.
The platform went live consolidating real-time electricity and gas data from multiple national sources. It is actively supporting Thailand's goal of reaching 30% renewable energy by 2036 — giving planners the visibility to track progress at both national and regional levels.
> MEASURED IMPACT
Eliminated manual data compilation
Improved cross-team coordination
Instant notification system
Real-time & historical data access
Dynamic load balancing
Faster incident response
Predictive maintenance alerts
Proactive failure prevention
Reduced outage risk
Renewable energy tracking
Demand forecasting tools
Supports 30% target 2036