CARRYME
Product Definition
CARRYME is a lifestyle accessories brand that transforms everyday objects into emotional companions.Each piece from bag charms to card holders — is designed to carry more than just things; it carries your feelings.CARRYME invites people to express who they are quietly, gently, and personally through objects that feel alive.
Product Statement
The product is a lifestyle accessories brand for young creatives and design lovers,helping them express their emotions and individuality so they can feel connected,comforted, and themselves every day.
WHY?
I chose the name CARRYME because it feels warm, personal, and meaningful. It represents the idea of carrying not just things, but also emotions, memories, and a part of yourself. The name is simple, friendly, and easy to remember perfectly reflecting the brand’s essence of emotional connection, comfort, and everyday companionship.
WHAT ARE THE CURRENT HOT TRENDS?
WHAT ‘GAP’ EXISTS IN THE MARKET?
Essence Statement
“A brand about warmth, softness, and belonging — where emotion meets function.”
Tone of Voice
• Warm
• Sincere
• Comforting
(A voice that feels like a gentle friend — honest, emotional, and calm.)
Closing Sentence
“CARRYME reminds us to carry not just our belongings — but our feelings, our memories, and ourselves.”
Hand-Drawn Logo Sketches
Logo
