Product Designer

Hi, I'm Posawee Sookchum

I am a UX/UI Designer with 5 years of experience, specializing in creating intuitive and visually appealing digital products. I have expertise in user research, wireframing, and prototyping, working across various industries including technology and healthcare. I thrive in fast-paced environments, delivering high-quality design solutions and collaborating with cross-functional teams to enhance user experiences and achieve business goals

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What I Do

UX/UI Design

I design user-centered digital experiences from concept to execution, including wireframes, high-fidelity interfaces, interactive prototypes, and scalable design systems. My work focuses on usability, clarity, accessibility, and smooth collaboration with development teams.

Product Strategy

I help shape products from discovery to delivery by gathering requirements, prioritizing features, writing user stories, supporting roadmap decisions, and aligning user needs with business goals. I work closely with stakeholders to turn ideas into practical product solutions.

User Research

I conduct research to understand user needs, behaviors, and pain points through interviews, usability testing, surveys, heuristic evaluation, and analytics. I turn research findings into clear design directions and actionable product improvements.

Project & Team Management

I manage cross-functional collaboration across designers, developers, business teams, and stakeholders to keep projects moving efficiently. My experience includes sprint planning, workflow coordination, design reviews, and presenting decisions clearly to both technical and non-technical audiences.