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Posawee Sookchum

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> ACTIVE_MISSION

CRAFT EXPERIENCES THAT FEEL INEVITABLE

CHALLENGE COMPLEXITY · DELIVER CLARITY

CREATIVITY

MAX

EMPATHY

HIGH

PRECISION

HIGH

SYSTEMS

HIGH

E EXPLORE WORKS C CONTACT

Posawee.so

12PROJECTS

5 YRSEXP

OPENFOR HIRE

FIGMA · 96%

UX RESEARCH · 84%

SYSTEMS · 78%

WORKS.EXE

UX DESIGN CMS E-COMMERCE 2026

PRODUCT CONFIG CMS

Custom Watch Builder
Back-office Product Configuration

A CMS for a custom watch builder — manage sizes, colours, markers, and straps with pricing, defaults, compatibility rules, a live preview, and a safe draft-then-publish flow.

VIEW CASE STUDY →

WEB DESIGN CORPORATE EN/TH 2026

OKUZERO STUDIO

Company Website
Service Design Studio

A bilingual company website for a service design studio — explaining a design-first method through layered visuals, a clear process, and one path to get in touch. Live at okuzero.com.

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MOBILE UX LOGISTICS EN/TH 2026

INTELLICARRIER DRIVER

Driver Mobile App
Transport Management

A driver app for shipments on the road — stage-by-stage progress updates, proof of delivery, fuel and parking expenses, package scanning, and attendance, all in one phone.

VIEW CASE STUDY →

CONCEPT REBRAND CAFÉ 2026

MR.MOO

Farm Design Rebrand · Concept Project
Hokkaido Dessert Café

Turning Thailand's Hokkaido cheesecake café into a warmer, everyday brand built around its beloved cow mascot — new name, logo, colour, type, patterns, and a full set of applications. Made to be felt again.

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BOARD GAME AI COURSE 2025

THE VISITOR: THE LAST ILLUSION

Board game · AI course project

A survival board game on Mars, adapted from Ray Bradbury — story, characters, 90 AI-illustrated cards, game board, and a full rulebook.

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AI ANIMATION SHORT FILM 2025

THE DISAPPOINTMENT OF A DECISION

Anime-style short film made with generative AI

A student studies law to meet his family's expectations, breaks under the pressure, and finds his way back through their understanding — from confusion to self-acceptance.

WATCH & READ →

BRAND IDENTITY LOGO LIFESTYLE 2025

CARRYME

Lifestyle Accessories Brand
Emotional companions for everyday

A brand that turns everyday objects — bag charms, card holders, totes — into emotional companions. From market research and personas to a hand-drawn logo, pastel palette, products, and website: carry your mood, carry yourself.

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UX DESIGN FINTECH GOVTECH 2025

FEE MANAGEMENT

AURORA
Fee Management System

A platform that streamlines how service fees are calculated, billed, and paid — with automatic receipts, payment device management, executive reports, and a GIS map for field operations. Fee processing time cut by 50%.

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UX DESIGN AI CHATBOT 2024

CHAT BOT AI

AI Chat Assistant
Web App · Light & Dark

An AI chat assistant for the web — from research, bot strategy, and conversation flows to wireframes, final UI in light and dark mode, and a design system. Built to be honest about what it can and can't do.

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UX DESIGN DASHBOARD ENERGY 2024

ERC DASHBOARD

Energy Regulatory Commission
Real-Time Energy Monitoring Platform

Thailand's energy sector ran on fragmented systems. I designed a centralized dashboard consolidating real-time electricity and gas data for regulators, operators, and consumers — built around clarity over density.

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UX DESIGN B2B TRAVEL WEB 2023

TRAVEL HUBZ

B2B Travel Booking Platform
In-destination Thailand Services

A one-stop platform for travel agents to book tours, attractions, and transport across Thailand — from landing page and gated sign-up to marketplace, booking, and credit-based payment.

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UX DESIGN BANKING IDENTITY 2022

NATIONAL CORPORATE ID

National Corporate Identification
Corporate Banking Account Opening System

Opening a corporate bank account meant heavy paperwork and identity checks. I designed a system that streamlines document handling and verifies every involved party — compliant with Thai law, easy for bank staff and corporate customers.

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MORE COLLECTIONS

MOTION MUSIC VIDEO 12 VIDEOS

MOTION GRAPHIC

Animated covers, fan MVs
and motion experiments

A reel of motion graphic and music video work — from animated song covers to seasonal and informational motion pieces.

WATCH REEL →

GRAPHIC PHOTOBOOK GALLERY

GRAPHIC & PHOTO

Logo · Graphics · Poster · Booklet · 3D
Photobook

A gallery of logos, social ads, posters, editorial booklets, and 3D studies — plus a photobook of city, still-life, and portrait photography.

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TEACHING INSTRUCTOR WORKSHOP 2024

TEACHING UX/UI DESIGN

Course Instructor
UX/UI Design

Teaching UX/UI Design as the course instructor — project-based sessions where students learn by doing, from user research to Figma prototypes and critique.

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PROFILE.SH

AVAILABLE

Posawee Sookchum

Design Lecturer & UX/UI Designer · Bangkok

DESIGN EDUCATOR & UX/UI DESIGNER

Design educator and practitioner with a dual master's degree in Interaction Design and 5+ years of industry experience across digital products, enterprise systems, and e-commerce.

NOW

UX Designer & Frontend DeveloperAug 2026 – Present
CMKL University
Special Instructor, UX/UI DesignJun 2024 – Present
Sripatum University

5+ YRSIndustry experience

MBA · MAInteraction Design

TH · ENLanguages

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